universal design represents the design challenge of the coming decades.

Precipitated by a global demographic shift, both existing products and new developments will acquire a new simplicity.

The universal design GmbH is dedicated to publicizing this challenge to a broad international audience. Its activities - for example hosting the international universal design award - are intended to serve as an inspiration for designers and manufacturers so that their creativity, competence and experience can flow into products, architecture an services for everyone - not just the "aged".